Category: Case Study

Since then Red Bull has continued to grow and now holds the largest market share of any energy drink selling 6.970 billion cans in 2018 and over 75 billion since the product launched in 1987. Dietrich Mateschitz was inspired by a functional drink called ‘Krating Daeng’ first sold In Thailand by Chaleo Yoovidhya in the…

Case Study: Robert Kuok Hock Nien as a Role Model of a Good Leader Introduction Robert Kuok Hock Nien is a Malaysian business magnate and an active investor. Born on 6 October 1953 in Johor Bahru. His father is a Chinese from Fujin. He is the youngest of three brothers. Robert Kuok is a graduate…

Abstract Samsung Group is Korea’s largest multinational conglomerate. Samsung Electronics is Korea’s largest electronics industry and the largest subsidiary of the Samsung Group. Samsung Galaxy Note series models have been regarded as the ‘flagship’ model of Android, and the Samsung Galaxy Note 7 has a double-curved screen, blue body, iris recognition, new S Pen, waterproof,…

Introduction With globalization increasing, outsourcing is a strategic tool that has attracted increased attention in recent years. Several international businesses like Phillip Morris International, Boeing, etc select outsourcing as a tool of competitive advantage. Outsourcing could sometimes be a complex method but improper strategy and implementation would produce strong barriers to efficient firm performance. Referencing…

Background and history of Walmart Inc. The American Multinational retail store Walmart was founded by Sam Walton who has prior Joined the military in 1942 at the age of 24. In the year of 1945 after their military service ended, he started operating his own variety store. Sam was inspired by the success of his…

Youth Culture is the way adolescents live and the norms, values and practices they share. In this case study, I will explain the growth of youth culture during the 1950s and 1960s. In this particular time a true awakening of youth culture was about to be taking place. A time of discovery between generations and…

Bombardier’s C-series was looked at as a huge risk to the organization’s future reputation and Financial stability. It was compared to what Boeing had created in the 1960s (the 747) and the problems that the company had gone through and the almost bankruptcy of that company. What kicked started the initiative for a brighter future…

The Coca-Cola Company is an American-based multinational firm founded in 1892 and was first set up in Atlanta, Georgia, United States. It all started with its famous and widely known product Coca-Cola, which was originated by an Atlanta pharmacist, John Stith Pemberton in the year 1886. The drink Coca-Cola got its name from its two…

Introduction I have chosen to discuss case study 2 in this assignment as it appealed to me most. It is based on a woman who has been diagnosed with a condition and has many responsibilities. This case will enable me to explore different aspects of the service user’s life and how they all impact her…

Measuring the effectiveness of a marketing strategy is one of the most difficult tasks that firms face. While it is easier to classify such evaluation on the financial outcomes of a marketing campaign, many firms forget the impact of their activities on their customers or return on experience (Aves, 2018). Customer service is one aspect…