Category: Advertisement

Owned by Phillips-Van Heusen Corporation (or PVH Corp), Van Heusen is a high-end lifestyle brand that conforms to the firm’s mission statement: fashion for professionals. The target market for the brand is a successful, sophisticated, multi-faceted professional who values style as much as content. Van Heusen is now not just the most popular workplace brand,…

On a basic level, skin care is important because it is the human body’s barrier against outside factors. How you care for your skin will have a direct effect on your general health. Consumers now realize how important their skin is to them and will do and pay anything to make sure they can hold…

The world of fitness and the perfect body image has been around for thousands of years. At the beginning of human existence, the men with the best physique were more apt to survive in the wild and were the best hunters. Fast forwarding thousands of years during the Ancient Greek and Roman times the male…

Throughout the country, eating fast food has been proven to be unhealthy and can lead to obesity, but warnings are ignored daily. Most people tend to eat fast food for its convenience, but many are unaware of the negative side effects it can have on their bodies. It is often questioned how to raise awareness…

“We’ve all enjoyed a Coke at some point, right? We’ve all experienced the advertising, the red and white branding, the script logo, the packaging, the bottle caps, the wavy-shaped bottles, the brown colour of the liquid, the bubbles, the lip-smacking refreshing taste of a giant swig. And along the way we’ve all experienced the corresponding…

The images are evident examples of how advertising uses women as a tool for sexualization and objectification to sell products. Unfortunately, these images are sourced from an article that was published only four years ago, in 2015 (Chaudhary, 2015). This establishes that over the years the portrayal of women in advertising has evolved from typically…

Advertising is a powerful tool that uses various rhetorical strategies to engage viewers, evoke emotions, and influence consumer behavior. The Skittles commercial titled “Taste the Rainbow” masterfully employs these strategies to create a memorable and effective advertisement. Introduction to the Commercial The Skittles commercial opens with a vibrant, colorful scene that immediately captures the viewer’s…

Advertisements play a crucial role in shaping consumer perceptions and behaviors. A closer look at a high fructose corn syrup (HFCS) advertisement reveals a web of persuasive techniques aimed at influencing consumer choices. By conducting a rhetorical analysis of this advertisement, we can uncover the hidden strategies employed to persuade the audience. Introduction The high…

Introduction Car commercials are ubiquitous in today’s media landscape, bombarding viewers with enticing visuals, captivating narratives, and persuasive messaging. These advertisements play a significant role in shaping consumer perceptions and influencing purchasing decisions. In this critical essay, we will deconstruct a car commercial, examining its underlying messages, techniques, and the broader implications for society. Target…

Propaganda use in media is far from a new phenomenon in our society. Throughout this course, we’ve reencountered the subject of media platforms used throughout history as a tool to propagate the population. This rooted propagandists’ ideologies into society and gains a following. This led to the success of infamous propagandists such as Hitler, Stalin,…